Marketing Definitions and Factoids
Marketing Definitions 3
banner ad
- a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
banner blindness
- the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.
banner exchange
- network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
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